The General Assembly course was specifically designed for anyone to be able to move straight into a User Experience Design career. I already had a strong understanding of UX practices from my work as a digital project manager, however I wanted to study the framework of UX, so that I could become a well rounded UX practitioner. As part of the course my classmates and I were set the challenge of developing brand new product from start to finish.
Identify problem - Spot a gap in the market or problem with a service.
User recruitment - Identify the target audience and recruit potential users.
User interviews - Interview, shadow, observe, listen.
Competitive analysis - Identify competitors in the market.
UX analysis - Identify trends in the user data collated.
Persona development - Define the user as a real person.