Discover inspirational lunch dishes in your area.

The idea

One day, Xavier Boivin, Head of Production at Forever Beta approached me that he had an idea for a user generated lunch index that suggests what to have based on your location.

“What’s for lunch?” or “Where shall we go for lunch”? It seemed as though it was a persistent and daily question that was being asked within the agency. Immediately I knew we were about to solve a monumental problem, I had often been plagued with the same query. Half of the battle with ideas for apps is simply, are we ACTUALLY solving a problem? And this was a daily problem for millions of workers within London.

The Goals

The aim of the app can be distilled into three primary goals.

  • To help the user discover the places to purchase lunch within the area.

  • To help the user decide the best places to eat lunch.

  • To inspire and recommend places for other users to buy lunch from your favourite lunch spots.

The Approach

Many people forget that UX is simply problem solving. The approach to solving the problem was to observe the experience of how individuals decide on where to go for lunch. Typically, the standard UX approach is to document your findings in an experience map.

Experience maps are great but I hate the idea of creating deliverables for the sake of it. I would rather show the client the end product via a prototype. At any rate the findings were as follows.

  • 11am - Discussion on the office kick off regarding being hungry.

  • 12pm - Individuals start sharing ideas of lunch places in proximity. Proximity is a big deal.

  • 1pm - Individuals head out for lunch.

  • 1.30pm - Individuals that come back to the office with their lunch inspire the office workers.

  • 2pm - Lunch is over.

My user research concluded that users tended to psychologically categorise the type of food they wanted before they reached a decision.

  • Healthy food.

  • Special food - something out of the norm.

  • Hungry food - somthing filling.

  • Dirty food - something very unhealthy.

As a result, I designed the app so that the user would need to make an food type choice first, so that the user wasn't bombarded with food options that weren't relevant.

The Prototype

The Result

In the summer of 2015, the Lunch app was officially released. The app has become an integral part of finding Lunch around the capital. A full case study can be found at the Forever Beta website here.