01
Aesop
UX Design, UI Design, Concept Development
02
Thread
UX Design, UI Design, Prototyping, User Testing
03
Mox
Product Design, Prototyping, Design Systems
04
Virgin Money
UX Design, Prototyping, User Testing
05
Addison Lee
UX Design, UI Design, Prototyping, Design Systems
Services
Product Design
UX Design
UI Design
Interaction Design
AI
Responsive Design
Prompt Engineering
Design Systems
Rapid Prototyping
Accessibility
Design Direction
Design Leadership
Strategy
About me
I'm an award-winning Lead Product Designer based in London with 13+ years of experience, specialising in AI Product Design, agentic AI, interaction design and rapid prototyping.
I'm an accredited member of the Chartered Society of Designers (MCSD) and twice winner of YunoJuno UX Designer of the Year, in 2022 and 2015.
I've worked for some of the most innovative brands, start ups and creative agencies across Europe, North America and Asia. In 2019 I moved to Hong Kong, where I helped launch one of the first virtual banks during the pandemic, a career highlight.
I've designed interactive experiences for Apple, Google, YouTube, Thread, Aesop, WPP, Absolute Radio, Kiss FM, Grazia, Empire Magazine, Virgin, Homebase, Standard Chartered and Citibank.
I'm an end to end designer. I understand the business requirements as well as taking a user centred approach, shepherding a project from the initial idea through prototyping to development, always with the goal of making digital products that make people's lives easier.
If you'd like to know more about the case studies, or just want to say hello, get in touch.
Product Discovery, User Research
I identify and validate customer needs, ensuring I develop products that solve real problems and deliver value.
Rapid prototyping, User Testing
I quickly create and iterate on low-fidelity models of a product, allowing me to test and refine user experiences early in the design process.
Design Delivery
I deliver finalised design assets and specifications to developers, ensuring a smooth transition from design to implementation in the product development lifecycle.