I design experiences that make people’s lives simple.
PRODUCT DISCOVERY AND USER RESEARCH
PRODUCT DISCOVERY AND USER RESEARCH
At Bauer, my design partner and I were tasked by the Product Manager to create a proof of concept for Apple TV for Absolute Radio.
The aim was to design a minimum viable product that would increase the awareness of Absolute Radio as well as give the station a presence on a brand new digital platform. The real challenge was to complete the project end to end in 3 days. Could it be done? Challenge accepted.
YouTube for Artists is a brand new analytics platorm for musicians. YouTube’s Music Insights tool lets artists find out where their fans are so they can plan their next tour around them. The tool allows artists to grow their audience and build their own career without the need for a record label.
To provide artists with accurate analytics that will empower them to engage with their fans.
For users to be able search a location and understand the top ranking artists in the area.
For users to be able to search by artist and understand their top ranking audience numbers across the globe.
For this project I worked with an excellent team of designers at an agency called Rehabstudio. I was hired for a month and it was intense but a fantastic experience.
My process was to start sketching and gradually increase the detail after each user test. The process was extremely lean and it was very productive way of working. We produced what felt like 1000 paper prototypes. It felt arduous but it also gave us the ability to feel quickly and validate our assumptions. We only started to produce hi fidelity prototypes when we felt confident we were heading in the right direction, which saved us a lot of time.
YouTube for Artists is a massive success and is continuing to do well. Have a play with the tool and see for yourself. YouTube for Artists
Mike Barwis is the founder and CEO of Barwis Methods; he is a Certified Strength and Conditioning Specialist. He currently serves as a Senior Advisor to the New York Mets, he’s also the star of the Discovery Channel's TV show "American Muscle”, which features his work with professional athletes and people with disabilities.
I designed an innovative fitness app for high performance app for Barwis Methods with my design partner Matt Sewell.
This project needed a core understanding of the way the founder Mike Barwis worked with athletes and how is clients would interact with the product I was designing. To get a true understanding of how I should design this product I flew out to his gym in Detroit to conduct user research.
Work London is a hyperlocal discovery app that helps professionals find the most inspiring places to work around London. The places can range from the trendiest coffee shops to museums to open green spaces within the city. Once the user gets to their desired location they can connect to like minded professionals and collaborate on projects.
The goal with this project was to create a companion app that would help professionals get out of the office and find inspirational places around the city.
The goals were very simple.
Inspire professionals to get out of the office.
Connect to like minded professionals that are also hot desking to inspire
Get professionals excited about working again.
From day one, it was obvious that this product was going to be a mobile phone application.
The challenge was to create a fantastic discovery experience that was supported by geo location positioning that would assist the user. This app was going to be primarily a companinion app.
To really capture the opportunities and pitfalls of working in a inpsiring places around London, I observed nomadic workers in London.
Some of the most interesting insights came for watching the buzz around Google Campus in London. I conducted a few user interviews and captured the main pain points. The major things I discovered was that people wanted to find the wifi code when they arrived at their location. They also wanted to know the opening times of the places, there was no point in being inspired, travelling to a location only to discover the place was closed. From this point onwards we made an executive decision to include as much useful information regarding the location as possible.
Work London has since been rebranded to Work Wherever. Work Wherever has been launched in app store and has been a run away success. Forever Beta have announced that the app has become so popular that they are looking to build an Apple Watch version of app.
Homebase wanted to get at an understanding of the attitudes and behaviours of their customers towards tackling DIY projects. The strategy behind gaining these insights is that Homebase could start building tools that would enable customers to plan their projects and purchase goods on their website.
It’s really important to understand the user by conducting user interviews . It’s helps me build empathy with their pain points when design solutions. Designing with empathy is almost a super power when it comes to crafting products that user’s genuinely love. Being user centric is good but as a Product Designer, it is equally important to have a core understanding of the business requirements. Essentially all online retailers want to concentrate on selling stuff online. So I’m often asked to make the e-commerce journey as slick as possible with minimum friction.
As a team of designers on this project , we helped Homebase stakeholders focus on outcomes rather than solutions, this enabled us to look at the experience of a user planning their DIY project holistically.
After conducting numerous user interviews I was in a great position to see some recurring themes. The best way to displays these themes was to put together user personas. User personas clearly illustrate the needs and behaviours of the user quickly, so it’s a valuable artefact that can help project stakeholders understand build empathy with their customers.
I quickly identified that DIY projects are daunting prospects to Homebase customers. The idea of planning a project seemed time consuming. We spoke to users who had recently completed their own DIY projects.
The key pain points were as follows.
There was no time to do the actual DIY work.
There was insecurity about not knowing what they were doing.
They often uncovered unexpected problems on the project the cost them time and money
They often underestimated how much time the project would take.
They had problems miscalculating the how much materials they would need.
After gathering insights, we identified that users had no way of calculating their materials when planning or even purchasing products. We holistically gathered a lot of insights. however it mades sense to update the website with a suite of planners and calculators that would would immediately enhance the user experience as well as boost sales. We started designing rapid prototypes with users, constantly testing and refining our ideas.
Along with my design partner Matt Sewell, we designed a new system for both Desktop and App, which now gives accurate advice when purchasing supplies.
Grazia Daily is the online home for the UK's most exciting, talked about weekly magazine. It provides the latest news, thought-provoking opinion pieces, beauty and fashion trends.
The website was in dire need of an upgrade as users were slowly gravitating to mobile devices. It became increasingly important to create a fantastic mobile experience as well as engaging with desktop users.
The editorial team were doing a fantastic job but the website was not presenting their work in a way that would be compelling or shareable for users.
The primary goals were as follows.
Increase engagement on mobile devices.
Showcase content in a better way.
Showcase adverts without disrupting the user experience.
(A key business case)
When designing a mobile responsive website I always take a mobile first approach.
The primary reason for a mobile first approach is that desktop first experiences are nightmarish in terms of retrofitting content into a mobile experience.
It is important to have a firm understanding of the hierarchy when redesigning content based website. It’s imperative to understand the relationships between all of the elements.
I used a lot of the principles of atomic design when creating prototypes for Grazia Daily. What is atomic design I hear you say? You can read all about it here.
Essentially all news based websites have the following pieces of content. Images, video, audio and body text.
The article pages are built up of images, video and body text are the building blocks of an article.
The category pages are built up of articles that are tagged under a specific category.
The homepage is built up of the most relevant and most recent articles.